How Diadem works with you

Get to know how we support you from sign-up to investment.

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Fundraising Marketplace for Series A, Series B, Venture Debt

How it Works

Step 1

Complete registration and set up a profile on the Diadem Platform.

How it works, Diadem Capital

Step 2

We’ll set up a call to meet you and your team to discuss the fundraise.

How it works, Diadem Capital

Step 3

Diadem creates a blurb and shares our curated investor list for your review.

How it works, Diadem Capital

Step 4

Begin making warm introductions to interested investors and help gather feedback after your calls.

How it works, Diadem Capital

Step 5

Track progress in your fundraise on the Diadem platform.

How it works, Diadem Capital

Step 6

Review investment terms with you, help prepare you for negotiation.

How it works, Diadem Capital

Step 1

Complete registration and set up a profile on the Diadem Platform.

How it works, Diadem Capital

Step 2

We’ll set up a call to meet you and your team to discuss the fundraise.

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Step 3

Diadem creates a blurb and shares our curated investor list for your review.

Step 4

Begin making warm introductions to interested investors and help gather feedback after your calls.

How it works, Diadem Capital

Step 5

Track progress in your fundraise on the Diadem platform.

image10-7179909

Step 6

Review investment terms with you, help prepare you for negotiation.

Fundraising Marketplace for Series A, Series B, Venture Debt

Our Pricing

Pay only when you get funded

How it works, Diadem Capital

Small platform activation fee

How it works, Diadem Capital

3% success fee on equity raises

How it works, Diadem Capital

1% success fee on debt & non-dilutive raises

How it works, Diadem Capital

First money only, no fees on pro-rata

Fundraising Marketplace for Series A, Series B, Venture Debt

Our Key Criteria

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Current venture-backed companies or founders who have raised VC dollars in previous companies

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Our geographies: USA, Canada, Western Europe, Israel, Australia. If incorporated outside the USA, at least 30% of revenue must be in the USA

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Raise size (Equity $2-$100M)
Debt size ($100K-$100M)

Fundraising Marketplace for Series A, Series B, Venture Debt

Our Criteria Explained

Discover how Diadem Capital carefully selects our startups, the end-to-end investment process, and pricing.

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Like all VC, our criteria isn’t black and white; but one thing is for certain – we are looking for exceptional founders. The profiles for our founders vary, but repeat founders and those who have raised from VC before have an edge.

For Venture Capital, the minimum raise size is $2M for Diadem to engage. We are building out connections to streamline Pre-Seed funding rounds as well. You are encouraged to sign up to be the first to gain access to our Pre-Seed tool suite..

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Fundraising Marketplace for Series A, Series B, Venture Debt

What does a typical raise with us look like?

Read our examples of a typical raise

Seed

Seed raises lean towards SaaS/tech, less CPG. Post revenue companies are preferred, although we understand some sectors (e.g. deeptech) won’t be generating revenue at this stage. Ideally, you are a repeat founder and your current business has only been around a few years with strong recurring revenue growth, growing MoM or YoY. You’re looking to raise $2-5M and are at or approaching $1M in annual revenue.

How it works, Diadem Capital
How it works, Diadem Capital

Series A

For SaaS and software businesses, you are growing 2-3x YoY and have NDR over 100%. You know your CAC and how to acquire customers. The business probably isn’t EBITDA positive, but you have a clear path to breakeven. Typical revenue of $1M – $5M ARR.

In CPG, you have strong revenue ($10-15M), loyal customers and your brand is growing. Your marketing strategy is buttoned up and you can communicate how this raise will make your company blow up (in a good way). Wholesale and in stores > than DTC.

Series B

You have VCs on your cap table and your numbers are great, your marketing is down to a science but you need growth dollars to continue building that ARR. What’s important to you at this point is the speed and efficiency of your fundraise so you can get back to grinding towards your eventual IPO. You want competition for your lead so you have multiple term sheets to leverage while negotiating liquidation preferences, pro ratas, board seats, etc.

How it works, Diadem Capital
How it works, Diadem Capital

Debt

Round agnostic. You just completed a round and want to top it off, adding to your runway. Or perhaps your metrics don’t yet justify a larger equity raise so debt is the bridge to get you there. Maybe you just don’t want the dilution and want to punt the next round as long as possible. 

You are CPG or any other sector that needs help with Working Capital, Inventory, Equipment, Account Receivables, etc. You have assets and need the cash from them right away so you can continue to grow.

We work with all types of debt products: Revenue based lending, traditional Venture Debt, Asset based lending (including Equipment, Property, Inventory, Accounts Receivable). We have also done Lender and Warehouse faculties, Acquisition financing, LBO and even Data or IP lending.

Fundraising Marketplace for Series A, Series B, Venture Debt

Apply Today

Unlock a wealth of investment potential with Diadem Capital today.