How Diadem works
See how Steph & Joe support you from sign-up to investment.
How it Works
Our Pricing
$500 (Early Stage) / $5000 (Growth Stage) / mo
1% Fee on Round
Our Key Criteria
Current venture-backed companies or founders who have raised institutional capital
Our geographies: USA, Canada, Western Europe, Israel, Australia. If incorporated outside the USA, at least 30% of revenue must be in the USA
Raise size (Equity $1-$100M)
Debt size ($100K-$100M)
Our Criteria Explained
Discover how Diadem Capital carefully selects our startups, the end-to-end investment process, and pricing.
Like all VC, our criteria isn’t black and white; but one thing is for certain – we are looking for exceptional founders. The profiles for our founders vary, but repeat founders and those who have raised from VC before have an edge.
For Venture Capital, the minimum raise size is $1M for Diadem to engage. We are building out connections to streamline Pre-Seed funding rounds as well. You are encouraged to sign up to be the first to gain access to our Pre-Seed tool suite..
What does a typical raise with us look like?
Read our examples of a typical raise
Seed
Seed raises lean towards SaaS/tech, less CPG. Post revenue companies are preferred, although we understand some sectors (e.g. deeptech) won’t be generating revenue at this stage. Ideally, you are a repeat founder and your current business has only been around a few years with strong recurring revenue growth, growing MoM or YoY. You’re looking to raise $1-5M and are at $300K+ annual revenue.
Series A
For SaaS and software businesses, you are growing 1-3x YoY. You know your CAC and how to acquire customers. The business probably isn’t EBITDA positive, but you have a clear path to breakeven. Typical revenue of $1M – $5M ARR.
In CPG, you have strong revenue ($10-15M), loyal customers and your brand is growing. Your marketing strategy is buttoned up and you can communicate how this raise will make your company blow up (in a good way). Wholesale and in stores > than DTC.
Series B, Series C, Series D+
You have ton of VCs on your cap table and your numbers are great, your marketing is down to a science but you need growth dollars to continue building that ARR. What’s important to you at this point is the speed and efficiency of your fundraise so you can get back to grinding towards your eventual IPO. You want competition for your lead so you have multiple term sheets to leverage while negotiating liquidation preferences, pro ratas, board seats, etc.
Debt
Round agnostic. You just completed a round and want to top it off, adding to your runway. Or perhaps your metrics don’t yet justify a larger equity raise so debt is the bridge to get you there. Maybe you just don’t want the dilution and want to punt the next round as long as possible.
You are CPG or any other sector that needs help with Working Capital, Inventory, Equipment, Account Receivables, etc. You have assets and need the cash from them right away so you can continue to grow.
We work with all types of debt products: Revenue based lending, traditional Venture Debt, Asset based lending (including Equipment, Property, Inventory, Accounts Receivable). We have also done Lender and Warehouse faculties, Acquisition financing, LBO and even Data or IP lending.